Beer. As soon as someone mentioned
the word beer, I knew I was in.

Working alongside my good buddies Plain Creative from Kendal, we set off on a tasty whistle stop journey to brand a collection
of beers for the West Cumbrian based brewer Graeme Mitchell.

Having occasional obsessions for the Cumbrian Dialect I developed the name
of each beer themed around farm animals.

After some rounds of character development and getting the right tone and position for the market I binged on creating fully illustrated scenes to wrap around the bottles, making them a full bodied and wholesome eye shot to sit happily alone
or in a group in bars and pubs and peoples homes.